Riccardo Riggio is a multidisciplinary designer based in Lake Como (IT). He works across a variety of practices, including print and digital design, specializing in identity systems and type design. His research based approach seeks to move beyond traditional visual standards to produce genuine designs that resonate more deeply with clients.

He co-founded the graphic design practice 425m.studio.

He is currently open to freelance work and independent projects. For work in progress updates check out his Instagram. Feel free to reach out for more information, project inquiries, typeface requests, or potential collaborations. 

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AMBROGINO CANTINA LATTICA
VISUAL IDENTITY





CLIENT: AMBROGINO
CAT:    VISUAL IDENTITY
YEAR:   2024
Ambrogino is an ice cream shop that produces and sells traditional Italian ice cream. With a genuine approach based on the excellence of ingredients, Ambrogino differs from classic ice cream parlors in the special combinations it invents, produces and on which it puts its signature.








 
Ambrogino's logo takes inspiration from artists' signatures. It was created by writing the name by hand, with pen and paper, as authentically as possible, and then digitized. And because no two signatures are ever the same, Ambrogino's logo also exists in multiple versions.










To facilitate recognition of the 3 different cup sizes, 3 different graphics were designed to allow identity to be expressed and useful.











A paper bag with a lock-up on the A of the logo was also designed. The two sides feature two different A's.









Process and identity IRL ︎︎︎