Client - Baùscia - il trancio Milanese
Category - Complete brand identity and store design
Year - 2018




Baùscia - il trancio Milanese

Thank’s to the 100% Milanese format, Baùscia aims at fetching sliced pizza into the homes of those who live out of Milan.
With tomato’s and mozzarella’s colors, and an accent with the shape of a slice, I designed the whole identity of this company, starting from the naming to the store fitting.








BAÙSCIA: Italian slang for the average Milanese citizen.

Pizza is a pillar of the Italian culture, from the north to the south. Milan, the capital of the north of Italy, is the mother of Sliced Pizza, a variation of the traditional Italian pizza. Out of Milan is difficult to find this kind of food, so, Baùscia aims at fetching sliced pizza into the homes of those who live out of Milan. I created a clear identity based only on two colours, red and white, tomato and mozzarella. Fresh ingredients and fresh design for this company, very tasty!


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