Client - Egreen
Category - Creative Direction / Visual Design
Year - 2023




“Il cuore e la fame” (ICELF) is a 2013 album by Italian-Colombian artist Egreen. On the occasion of its 10-year anniversary, I was asked to develop its new visual identity.

I worked side by side with the artist going on to develop two distinct creative directions for the two different main outputs: vinyl and digipack.






For the vinyl cover, I designed, built and burned a 4-meter X to represent the ten years of this record and its still burning fire.
The X was constructed using iron, which we then wrapped with fabric and doused with an incendiary liquid.

The X is definitely the star element of this LP printed edition and was then taken up graphically in the back of the packaging to form the tracklist.











For the digipack CD edition, we worked with a different creative direction, going back to the original photos from the 2013 album and giving them a new life.

...è rimasto solo il cuore” It’s a phrase from a song on this record and is the concept behind this artwork.
















I designed also the deluxe packaging edition which contains, in addition to the vinyl, a 100x70 poster with over 80 dedications and reflections from fans who have written down what ICELF has meant to them.

The deluxe edition also includes a tote bag, stickers, a T-shirt and a photo poster of the burning X.






Backstage







Credits:
LP photography by: Giorgio Bignardi

Digipack photography by: Daniele Coppa
Backstage videos by: Tiziano Regosini







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