Client - Bluegrass
Category - Logo design
Year - 2023

Designed from the ground up, the Bluegrass Vanguard Core is a lightweight full-face helmet for committed MTB riders. As well as being downhill ASTM F1952 and e-bike NTA 8776 certified, the Vanguard Core includes Mips brain protection and was rated five stars at the Virginia Tech Helmet Lab. The Vanguard Core leads from the front, keeping your head as safe as possible while you shred the trails. 

I’ve been asked to design the new Vanguard logotype.

The logotype, echoing the designs of Wim Crouwel, was designed to speak a technical language, based on a 64x64 em square form.
It was then printed on the product and used in all communication materials, from adv campaigns to social content.

Logotype Design: Riccardo Riggio
Graphic Design: Samuele Sala

Motion Design: Alessandro Maffioletti
Photo courtesy by: Ulysse Daessle

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