https://riccardoriggio.com Riccardo Riggio - Art Director & Brand Designer Wed, 19 Nov 2025 15:37:54 +0000 https://riccardoriggio.com en https://riccardoriggio.com/Home-1 Tue, 22 Oct 2024 14:08:10 +0000 Riccardo Riggio - Art Director & Brand Designer https://riccardoriggio.com/Home-1 Riccardo Riggio is a multidisciplinary designer based in Lake Como (IT). He works across a variety of practices, including print and digital design, specialising in identity systems and type design. His research-based approach seeks to move beyond traditional visual standards to produce genuine designs that resonate more deeply with clients.He co-founded the graphic design practice 425m.studio. He is currently open to freelance work and independent projects. For work in progress updates, check out his Instagram. Feel free to reach out for more information, project inquiries, typeface requests, or potential collaborations. ︎︎︎&nbsp;Email ︎︎︎ Instagram ︎︎︎ Linkedin https://riccardoriggio.com/TEDxLakeComo-2025-Emergenze Wed, 19 Nov 2025 15:37:54 +0000 Riccardo Riggio - Art Director & Brand Designer https://riccardoriggio.com/TEDxLakeComo-2025-Emergenze TEDxLAKECOMO / EMERGENZE CREATIVE DIRECTION - VISUAL DESIGN CLIENT: TEDxLAKECOMOCAT:&nbsp; &nbsp; CREATIVE DIRECTION&nbsp; &nbsp; &nbsp; &nbsp; VISUAL DESIGNYEAR:&nbsp; &nbsp;2025 “Emergenze” (Emergencies) is an ambivalent term that immediately evokes a sense of danger, but upon closer examination, it also takes on the meaning of “bringing to light.”Overlapping sounds often characterise an emergency, such as noises, screams, and echoes. This concept inspired the visual identity I designed: a flexible system in which graphic elements move and overlap continuously, bringing out new patterns at every moment. <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/1f0bde67ee60efcb8c6ba60ddd8f9d873650e51534bf9eca3b02427b017085cf/riccardo-riggio-studio-brand-identity-tedxlakecomo25-02.jpg" data-mid="240944273" border="0" src="https://freight.cargo.site/w/1000/i/1f0bde67ee60efcb8c6ba60ddd8f9d873650e51534bf9eca3b02427b017085cf/riccardo-riggio-studio-brand-identity-tedxlakecomo25-02.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7c7eb8834c972ec257e5a3468df1336f9fa944c8bc66047d41d63527e885124e/riccardo-riggio-studio-brand-identity-tedxlakecomo25-04.jpg" data-mid="240943951" border="0" src="https://freight.cargo.site/w/1000/i/7c7eb8834c972ec257e5a3468df1336f9fa944c8bc66047d41d63527e885124e/riccardo-riggio-studio-brand-identity-tedxlakecomo25-04.jpg" /> Andrea Crosta - Environmental Investigator &nbsp; Vertical lines are the central element of this identity. Starting from the graphic concept of Scanimation, I developed a system in which lines and words merge, creating new images with every change of movement. This system has been applied to all communication material, both digital and printed.The entrance, presence, and exit of each speaker on stage were accompanied by animations in the background. <img width="1908" height="1272" width_o="1908" height_o="1272" data-src="https://freight.cargo.site/t/original/i/291447b1cfee9d8160492d74a0e54deac25a907b68cfd11a617a6007d9baa426/riccardo-riggio-studio-brand-identity-tedxlakecomo25-06.jpg" data-mid="240943952" border="0" src="https://freight.cargo.site/w/1000/i/291447b1cfee9d8160492d74a0e54deac25a907b68cfd11a617a6007d9baa426/riccardo-riggio-studio-brand-identity-tedxlakecomo25-06.jpg" /> A loop of colored lines welcomed the audience through an animated portal. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/673af89b4c14272467e257f8d81194d4e953ca895560a25613e37f66d7c45965/riccardo-riggio-studio-brand-identity-tedxlakecomo25-08.jpg" data-mid="240943953" border="0" src="https://freight.cargo.site/w/1000/i/673af89b4c14272467e257f8d81194d4e953ca895560a25613e37f66d7c45965/riccardo-riggio-studio-brand-identity-tedxlakecomo25-08.jpg" /> Alessandro Foti - Immunologist and Researcher <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b23a771ef49d38fb0edfe496ceba60cf50a7c1537385b89bd8dc6bf2389fd772/riccardo-riggio-studio-brand-identity-tedxlakecomo25-09.gif" data-mid="240944698" border="0" src="https://freight.cargo.site/w/1000/i/b23a771ef49d38fb0edfe496ceba60cf50a7c1537385b89bd8dc6bf2389fd772/riccardo-riggio-studio-brand-identity-tedxlakecomo25-09.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/8cbb00c1fa24ef6b2773dcc113df0ed06c225ff0499cabdf212fc75ed2b0d4bc/riccardo-riggio-studio-brand-identity-tedxlakecomo25-10.jpg" data-mid="240943956" border="0" src="https://freight.cargo.site/w/1000/i/8cbb00c1fa24ef6b2773dcc113df0ed06c225ff0499cabdf212fc75ed2b0d4bc/riccardo-riggio-studio-brand-identity-tedxlakecomo25-10.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/549a86282b03d407becaeb6187266c2513fa5d1d574aafedbd19fbfb6b05f7f0/riccardo-riggio-studio-brand-identity-tedxlakecomo25-11.jpg" data-mid="240943958" border="0" src="https://freight.cargo.site/w/1000/i/549a86282b03d407becaeb6187266c2513fa5d1d574aafedbd19fbfb6b05f7f0/riccardo-riggio-studio-brand-identity-tedxlakecomo25-11.jpg" /> The colour palette departs from the classic “TED red” standard, as associating it with the theme title would have emphasised only the meaning of “danger.” Warm, vibrant colours were used to convey positive and appealing feelings. The overlapping concept helps to create different visual layers. &nbsp; <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/3285ec0220ed4f0b70b8c5d283c2ba878b8aa7118c7b2ac18e9d5b89dcfd2989/riccardo-riggio-studio-brand-identity-tedxlakecomo25-12.gif" data-mid="240943960" border="0" src="https://freight.cargo.site/w/1000/i/3285ec0220ed4f0b70b8c5d283c2ba878b8aa7118c7b2ac18e9d5b89dcfd2989/riccardo-riggio-studio-brand-identity-tedxlakecomo25-12.gif" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/23e36828de6c28455cd0af0bca3d16d5599dbebbd46c7c6a9c00e58930aa5ebf/riccardo-riggio-studio-brand-identity-tedxlakecomo25-13.jpg" data-mid="240943961" border="0" src="https://freight.cargo.site/w/1000/i/23e36828de6c28455cd0af0bca3d16d5599dbebbd46c7c6a9c00e58930aa5ebf/riccardo-riggio-studio-brand-identity-tedxlakecomo25-13.jpg" /> To give concrete form to the concept of overlapping, transparent paper was used for the program, allowing the overlapping content between pages to be seen. The format of this document is vertical, following the direction of the lines and the overall graphic concept. <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/e403a73c8b9aa399531baaa675e073f2a8ce36bc43fb6bd85c69fe9885d51db9/riccardo-riggio-studio-brand-identity-tedxlakecomo25-14.jpg" data-mid="240943962" border="0" src="https://freight.cargo.site/w/1000/i/e403a73c8b9aa399531baaa675e073f2a8ce36bc43fb6bd85c69fe9885d51db9/riccardo-riggio-studio-brand-identity-tedxlakecomo25-14.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/15671f4219afe4a54e87c861b2e6af65ad605cbd80da40816fa41dc3139bf2a6/riccardo-riggio-studio-brand-identity-tedxlakecomo25-15.jpg" data-mid="240943963" border="0" src="https://freight.cargo.site/w/1000/i/15671f4219afe4a54e87c861b2e6af65ad605cbd80da40816fa41dc3139bf2a6/riccardo-riggio-studio-brand-identity-tedxlakecomo25-15.jpg" /> Alessia Canfarini - Innovation Doer <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/56df83a271c6ab8bea0a8840951176034e6ef0556ff8ae929a487625453c40a0/riccardo-riggio-studio-brand-identity-tedxlakecomo25-16.jpg" data-mid="240943964" border="0" src="https://freight.cargo.site/w/1000/i/56df83a271c6ab8bea0a8840951176034e6ef0556ff8ae929a487625453c40a0/riccardo-riggio-studio-brand-identity-tedxlakecomo25-16.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/1551c074806a94b34c5bbb6410c10206e969be52a6c4475217d57ce35a5f21c6/riccardo-riggio-studio-brand-identity-tedxlakecomo25-17.gif" data-mid="240943965" border="0" src="https://freight.cargo.site/w/1000/i/1551c074806a94b34c5bbb6410c10206e969be52a6c4475217d57ce35a5f21c6/riccardo-riggio-studio-brand-identity-tedxlakecomo25-17.gif" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/9e31ec41acab4060fa2796306e5b02af4459fd3bc96357d638b610467e4e2ecd/riccardo-riggio-studio-brand-identity-tedxlakecomo25-18.jpg" data-mid="240943966" border="0" src="https://freight.cargo.site/w/1000/i/9e31ec41acab4060fa2796306e5b02af4459fd3bc96357d638b610467e4e2ecd/riccardo-riggio-studio-brand-identity-tedxlakecomo25-18.jpg" /> Customised T-shirts, badges, and lanyards were also produced for the team, volunteers, and speakers, and bookmarks were given to the public. <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/47db57a0a3368d440e6d689875385bf44890915280fb857fde531e08d5de6784/riccardo-riggio-studio-brand-identity-tedxlakecomo25-19.jpg" data-mid="240943967" border="0" src="https://freight.cargo.site/w/1000/i/47db57a0a3368d440e6d689875385bf44890915280fb857fde531e08d5de6784/riccardo-riggio-studio-brand-identity-tedxlakecomo25-19.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/9497e98ca2713669943615a17e555b9a4d5cf32572dcd954b2cd365e4297370a/riccardo-riggio-studio-brand-identity-tedxlakecomo25-20.jpg" data-mid="240943968" border="0" src="https://freight.cargo.site/w/1000/i/9497e98ca2713669943615a17e555b9a4d5cf32572dcd954b2cd365e4297370a/riccardo-riggio-studio-brand-identity-tedxlakecomo25-20.jpg" /> Arianna Porcelli Safonov -&nbsp;Author and actress <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/83cf6927c17013720f2dccf865a2889c95b3638e1010982df8332cad786468ae/riccardo-riggio-studio-brand-identity-tedxlakecomo25-21.jpg" data-mid="240943969" border="0" src="https://freight.cargo.site/w/1000/i/83cf6927c17013720f2dccf865a2889c95b3638e1010982df8332cad786468ae/riccardo-riggio-studio-brand-identity-tedxlakecomo25-21.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/9d46ae5c4ea77ccbf5e0e69e34fcdd9e6776ec7fd33d05c07740cb645a93df77/riccardo-riggio-studio-brand-identity-tedxlakecomo25-22.jpg" data-mid="240943970" border="0" src="https://freight.cargo.site/w/1000/i/9d46ae5c4ea77ccbf5e0e69e34fcdd9e6776ec7fd33d05c07740cb645a93df77/riccardo-riggio-studio-brand-identity-tedxlakecomo25-22.jpg" /> The visual identity has also been applied to all signage, from the entrance to each area of Villa Erba. <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/b7a78393d08db8a51ff46f4d89954cada543fdb934facb0a509d583eee38664d/riccardo-riggio-studio-brand-identity-tedxlakecomo25-25.jpg" data-mid="240943973" border="0" src="https://freight.cargo.site/w/1000/i/b7a78393d08db8a51ff46f4d89954cada543fdb934facb0a509d583eee38664d/riccardo-riggio-studio-brand-identity-tedxlakecomo25-25.jpg" /> Nello Scavo - Journalist CREDITS Motion design: Francesco Nobel / Davide Perucchini Editorial support: Renato Bianchi Photography by: Federico Galimberti Video footage by: Marco Schenoni Thanks to the TEDxLakeComo Dreamteam PREVIOUS NEXT https://riccardoriggio.com/Ambrogino-Cantina-Lattica Fri, 20 Jun 2025 15:52:23 +0000 Riccardo Riggio - Art Director & Brand Designer https://riccardoriggio.com/Ambrogino-Cantina-Lattica AMBROGINO CANTINA LATTICA VISUAL IDENTITY <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/323711aa39617570534417ece49a45602be36268f54c94c53a851820e80129f6/riccardo-riggio-studio-brand-identity-ambrogino-01.gif" data-mid="234806421" border="0" src="https://freight.cargo.site/w/1000/i/323711aa39617570534417ece49a45602be36268f54c94c53a851820e80129f6/riccardo-riggio-studio-brand-identity-ambrogino-01.gif" /> CLIENT: AMBROGINOCAT: &nbsp;&nbsp; VISUAL IDENTITYYEAR:&nbsp; &nbsp;2024 Ambrogino is an ice cream shop that produces and sells traditional Italian ice cream. With a genuine approach based on the excellence of ingredients, Ambrogino differs from classic ice cream parlors in the special combinations it invents, produces and on which it puts its signature. <img width="800" height="1000" width_o="800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3b2945c9e86183fb4959bb9c0dc690bd14a1432c1363429b73622e13ed01528e/riccardo-riggio-studio-brand-identity-ambrogino-07.gif" data-mid="235678992" border="0" src="https://freight.cargo.site/w/800/i/3b2945c9e86183fb4959bb9c0dc690bd14a1432c1363429b73622e13ed01528e/riccardo-riggio-studio-brand-identity-ambrogino-07.gif" /> &nbsp; Ambrogino's logo takes inspiration from artists' signatures. It was created by writing the name by hand, with pen and paper, as authentically as possible, and then digitized. And because no two signatures are ever the same, Ambrogino's logo also exists in multiple versions. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/0d3b48b8d35f1db102cd57195b195213b9d2c44863da1ab9062eacfffcf6b0c8/riccardo-riggio-studio-brand-identity-ambrogino-09.jpg" data-mid="235782960" border="0" src="https://freight.cargo.site/w/1000/i/0d3b48b8d35f1db102cd57195b195213b9d2c44863da1ab9062eacfffcf6b0c8/riccardo-riggio-studio-brand-identity-ambrogino-09.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/214fcc65d6724c7c1ed609e5e8c3d56d6541ab24917731c0f6dc819414e3218d/riccardo-riggio-studio-brand-identity-ambrogino-08.gif" data-mid="235782889" border="0" src="https://freight.cargo.site/w/1000/i/214fcc65d6724c7c1ed609e5e8c3d56d6541ab24917731c0f6dc819414e3218d/riccardo-riggio-studio-brand-identity-ambrogino-08.gif" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/693392ad504f862c9e3a18483bef1637e85dcc000187f4bb81d603a2efb36284/riccardo-riggio-studio-brand-identity-ambrogino-09.jpg" data-mid="235785349" border="0" src="https://freight.cargo.site/w/1000/i/693392ad504f862c9e3a18483bef1637e85dcc000187f4bb81d603a2efb36284/riccardo-riggio-studio-brand-identity-ambrogino-09.jpg" /> To facilitate recognition of the 3 different cup sizes, 3 different graphics were designed to allow identity to be expressed and useful. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/45abe0be1d1a3095c581c59cd18b0bfb8f2777f4dac9d40c751ce97f2603539a/riccardo-riggio-studio-brand-identity-ambrogino-06.jpg" data-mid="235800170" border="0" src="https://freight.cargo.site/w/1000/i/45abe0be1d1a3095c581c59cd18b0bfb8f2777f4dac9d40c751ce97f2603539a/riccardo-riggio-studio-brand-identity-ambrogino-06.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/8bab7d965c723fbe81f5cd95611f040df11867e9a3022aff303607da62ce18ae/riccardo-riggio-studio-brand-identity-ambrogino-05.jpg" data-mid="235678075" border="0" src="https://freight.cargo.site/w/1000/i/8bab7d965c723fbe81f5cd95611f040df11867e9a3022aff303607da62ce18ae/riccardo-riggio-studio-brand-identity-ambrogino-05.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/17a8f6243ffea5157003d7bca5c0cb911a84a0134a06dccca8e8268e52417ede/riccardo-riggio-studio-brand-identity-ambrogino-04.gif" data-mid="235678137" border="0" src="https://freight.cargo.site/w/1000/i/17a8f6243ffea5157003d7bca5c0cb911a84a0134a06dccca8e8268e52417ede/riccardo-riggio-studio-brand-identity-ambrogino-04.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/64c40c11be9ffa148dbab5c28d6305bb2a9456b2b5bfa31d351aec6a147f79f1/riccardo-riggio-studio-brand-identity-ambrogino-10.jpg" data-mid="235788512" border="0" src="https://freight.cargo.site/w/1000/i/64c40c11be9ffa148dbab5c28d6305bb2a9456b2b5bfa31d351aec6a147f79f1/riccardo-riggio-studio-brand-identity-ambrogino-10.jpg" /> A paper bag with a lock-up on the A of the logo was also designed. The two sides feature two different A's. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/106e4fbbca13260610b95e5d8ff9061fdd262b99979e3d50d10c22c9890e96a4/riccardo-riggio-studio-brand-identity-ambrogino-12.jpg" data-mid="235789079" border="0" src="https://freight.cargo.site/w/1000/i/106e4fbbca13260610b95e5d8ff9061fdd262b99979e3d50d10c22c9890e96a4/riccardo-riggio-studio-brand-identity-ambrogino-12.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/847d5b4e85f4735069fb050f65705fecd2978ee4bf3a02b7e9d185766ca8f54f/riccardo-riggio-studio-brand-identity-ambrogino-11.jpg" data-mid="235789022" border="0" src="https://freight.cargo.site/w/1000/i/847d5b4e85f4735069fb050f65705fecd2978ee4bf3a02b7e9d185766ca8f54f/riccardo-riggio-studio-brand-identity-ambrogino-11.jpg" /> Process and identity IRL&nbsp;︎︎︎ <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c3ca8be8384b27deb092b0d4a4e23f3f29f6e826bb4b24c6a31c412aeb4b7d61/riccardo-riggio-studio-brand-identity-ambrogino-18.jpg" data-mid="235797792" border="0" src="https://freight.cargo.site/w/1000/i/c3ca8be8384b27deb092b0d4a4e23f3f29f6e826bb4b24c6a31c412aeb4b7d61/riccardo-riggio-studio-brand-identity-ambrogino-18.jpg" /> <img width="800" height="1000" width_o="800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/26087308fe57940f4592025f6e73866cb80965d9151fe231ba71cf856d051ac8/riccardo-riggio-studio-brand-identity-ambrogino-20.gif" data-mid="235797834" border="0" src="https://freight.cargo.site/w/800/i/26087308fe57940f4592025f6e73866cb80965d9151fe231ba71cf856d051ac8/riccardo-riggio-studio-brand-identity-ambrogino-20.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/53614b87a3f6a352c8c5e6efccffd6c0569bd0e28375b91c28d050288b288e0e/riccardo-riggio-studio-brand-identity-ambrogino-13.jpg" data-mid="235797795" border="0" src="https://freight.cargo.site/w/1000/i/53614b87a3f6a352c8c5e6efccffd6c0569bd0e28375b91c28d050288b288e0e/riccardo-riggio-studio-brand-identity-ambrogino-13.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7b7bdcdaa9f20e9d064d6cbf54496d8c278d9a5399985f0de0aa2c0631a4f1bf/riccardo-riggio-studio-brand-identity-ambrogino-19.jpg" data-mid="235797882" border="0" src="https://freight.cargo.site/w/1000/i/7b7bdcdaa9f20e9d064d6cbf54496d8c278d9a5399985f0de0aa2c0631a4f1bf/riccardo-riggio-studio-brand-identity-ambrogino-19.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/e44987961f5e43db923c06cf4b18e522b018bae8ac5af0596096dc6ce42bef0d/riccardo-riggio-studio-brand-identity-ambrogino-16.jpg" data-mid="235797807" border="0" src="https://freight.cargo.site/w/1000/i/e44987961f5e43db923c06cf4b18e522b018bae8ac5af0596096dc6ce42bef0d/riccardo-riggio-studio-brand-identity-ambrogino-16.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/d8daa8fef048d5d3e79bcd6c6bda7ec432746ec282080348671c22f01b00bb89/riccardo-riggio-studio-brand-identity-ambrogino-15.jpg" data-mid="235797804" border="0" src="https://freight.cargo.site/w/1000/i/d8daa8fef048d5d3e79bcd6c6bda7ec432746ec282080348671c22f01b00bb89/riccardo-riggio-studio-brand-identity-ambrogino-15.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ceb416825564ccceea0280c6b5c986309024de7f3c5f3fa0915a091ec61e2d6e/riccardo-riggio-studio-brand-identity-ambrogino-22.jpg" data-mid="235817366" border="0" src="https://freight.cargo.site/w/1000/i/ceb416825564ccceea0280c6b5c986309024de7f3c5f3fa0915a091ec61e2d6e/riccardo-riggio-studio-brand-identity-ambrogino-22.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/328ee87253f690faa6ed08d6cdb81ea9a44080785d5226849b2afd0f6e20bed5/riccardo-riggio-studio-brand-identity-ambrogino-21.jpg" data-mid="235797872" border="0" src="https://freight.cargo.site/w/1000/i/328ee87253f690faa6ed08d6cdb81ea9a44080785d5226849b2afd0f6e20bed5/riccardo-riggio-studio-brand-identity-ambrogino-21.jpg" /> PREVIOUS NEXT https://riccardoriggio.com/R-A-T Fri, 18 Oct 2024 11:20:33 +0000 Riccardo Riggio - Art Director & Brand Designer https://riccardoriggio.com/R-A-T R.A.T. VISUAL IDENTITY -&nbsp;WEB DESIGN <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a1febfb3223176b0dc9a73745129bb45b8ef975521b04a86129ef88f8eab4336/riccardo-riggio-studio-RAT-01.jpg" data-mid="219953217" border="0" src="https://freight.cargo.site/w/1000/i/a1febfb3223176b0dc9a73745129bb45b8ef975521b04a86129ef88f8eab4336/riccardo-riggio-studio-RAT-01.jpg" /> CLIENT: R.A.T. STUDIO: 425M.STUDIOCAT:&nbsp; &nbsp; VISUAL IDENTITY - WEB DESIGNYEAR:&nbsp; &nbsp;2024 R.A.T. is a media house born in Milan in 2024 specialized in video production, strategy and content. They asked to 425m to develop a bold and recognizable visual identity and website. We create all the printed and digital materials, such as embossed business cards, tees, flags and the logo animation. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/8932dc8b584f59649a791888c40f27859a431fbb42306b73ce23eeb5550e98cf/riccardo-riggio-studio-RAT-02.jpg" data-mid="219952988" border="0" src="https://freight.cargo.site/w/1000/i/8932dc8b584f59649a791888c40f27859a431fbb42306b73ce23eeb5550e98cf/riccardo-riggio-studio-RAT-02.jpg" /> <img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/5649085e56a2cff92fb9f2abe1a1fb50cc5f4ec9e2f6a61e7a332634d472d9d3/riccardo-riggio-studio-RAT-11.gif" data-mid="219953015" border="0" src="https://freight.cargo.site/w/600/i/5649085e56a2cff92fb9f2abe1a1fb50cc5f4ec9e2f6a61e7a332634d472d9d3/riccardo-riggio-studio-RAT-11.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/aca18cdb122922680030da5ed07b5a52270361db782ac6c4539c1713b3ed3dc6/riccardo-riggio-studio-RAT-03.jpg" data-mid="219952991" border="0" src="https://freight.cargo.site/w/1000/i/aca18cdb122922680030da5ed07b5a52270361db782ac6c4539c1713b3ed3dc6/riccardo-riggio-studio-RAT-03.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/240d1b243b7c2570c144f806dc3a6718e982f7667bf4607a602dd4e4463ec9bf/riccardo-riggio-studio-RAT-04.jpg" data-mid="219952994" border="0" src="https://freight.cargo.site/w/1000/i/240d1b243b7c2570c144f806dc3a6718e982f7667bf4607a602dd4e4463ec9bf/riccardo-riggio-studio-RAT-04.jpg" /> <img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/00d13d37d484cea6d30f3fb1cfdcd93e69547024779e53d54320ec4a272246d6/riccardo-riggio-studio-RAT-10.gif" data-mid="219953025" border="0" src="https://freight.cargo.site/w/600/i/00d13d37d484cea6d30f3fb1cfdcd93e69547024779e53d54320ec4a272246d6/riccardo-riggio-studio-RAT-10.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/851cfb71fdd4e0d240c5a3023b45694ca573e77d5785f48923d151c182d2f89b/riccardo-riggio-studio-RAT-05.jpg" data-mid="219952999" border="0" src="https://freight.cargo.site/w/1000/i/851cfb71fdd4e0d240c5a3023b45694ca573e77d5785f48923d151c182d2f89b/riccardo-riggio-studio-RAT-05.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/056fb273f4419b2cff0f0c33128a602eee2421a7e30060c9420820a49697162e/riccardo-riggio-studio-RAT-06.jpg" data-mid="219953001" border="0" src="https://freight.cargo.site/w/1000/i/056fb273f4419b2cff0f0c33128a602eee2421a7e30060c9420820a49697162e/riccardo-riggio-studio-RAT-06.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/396bdd49e7e4a1021285a1fc11022530b1926527f3f770e81b4fa034145dee9e/riccardo-riggio-studio-RAT-07.jpg" data-mid="219953002" border="0" src="https://freight.cargo.site/w/1000/i/396bdd49e7e4a1021285a1fc11022530b1926527f3f770e81b4fa034145dee9e/riccardo-riggio-studio-RAT-07.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/6e5a9343f72cf68482c9fa514cc6970657f4796d9b9e6e251afc3e82cb7b5515/riccardo-riggio-studio-RAT-08.jpg" data-mid="219953003" border="0" src="https://freight.cargo.site/w/1000/i/6e5a9343f72cf68482c9fa514cc6970657f4796d9b9e6e251afc3e82cb7b5515/riccardo-riggio-studio-RAT-08.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/fd7b400122b37acc6034b2cf6a0bbde212e7b905bb6d3830a6831c91aff214c9/riccardo-riggio-studio-RAT-09.jpg" data-mid="219953004" border="0" src="https://freight.cargo.site/w/1000/i/fd7b400122b37acc6034b2cf6a0bbde212e7b905bb6d3830a6831c91aff214c9/riccardo-riggio-studio-RAT-09.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/a5845d50baea4740ae58ee238f0a06d9ee3833ff41ff1f052853c11126227315/riccardo-riggio-studio-RAT-16.gif" data-mid="220073434" border="0" src="https://freight.cargo.site/w/1000/i/a5845d50baea4740ae58ee238f0a06d9ee3833ff41ff1f052853c11126227315/riccardo-riggio-studio-RAT-16.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c677d7f4d36ccd883e8ded94fce32adb12673c7cddcf66c0db3b235ef44628da/riccardo-riggio-studio-RAT-12.jpg" data-mid="219953006" border="0" src="https://freight.cargo.site/w/1000/i/c677d7f4d36ccd883e8ded94fce32adb12673c7cddcf66c0db3b235ef44628da/riccardo-riggio-studio-RAT-12.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/614d35f0e219f67e05001daab0079acc5b668e86b81f398c67f2081ed1b6faa7/riccardo-riggio-studio-RAT-13.jpg" data-mid="219953008" border="0" src="https://freight.cargo.site/w/1000/i/614d35f0e219f67e05001daab0079acc5b668e86b81f398c67f2081ed1b6faa7/riccardo-riggio-studio-RAT-13.jpg" /> <img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/c338f0fb43ba7913d96231899a5dfe613c2ef2792c1de81b425b5de21fb75fb2/riccardo-riggio-studio-RAT-14.gif" data-mid="219953009" border="0" src="https://freight.cargo.site/w/600/i/c338f0fb43ba7913d96231899a5dfe613c2ef2792c1de81b425b5de21fb75fb2/riccardo-riggio-studio-RAT-14.gif" /> PREVIOUS NEXT https://riccardoriggio.com/TEDxLakeComo-2024-Al-margine-del-Caos Mon, 27 Jan 2025 18:37:23 +0000 Riccardo Riggio - Art Director & Brand Designer https://riccardoriggio.com/TEDxLakeComo-2024-Al-margine-del-Caos TEDxLAKECOMO / AL MARGINE DEL CAOS CREATIVE DIRECTION - VISUAL DESIGN CLIENT: TEDxLAKECOMOCAT:&nbsp; &nbsp; CREATIVE DIRECTION&nbsp; &nbsp; &nbsp; &nbsp; VISUAL DESIGNYEAR:&nbsp; &nbsp;2024 Al margine del Caos (The edge of chaos) has been the title for the 14 edition of TEDxLakeComo. The edge of chaos theory proposes that the world is governed by two fundamental states: order and disorder. Both are static conditions devoid of inherent purpose. However, life can only emerge at the edge where these two states intersect, finding balance between structure and unpredictability. This concept forms the foundation of the event's visual identity. <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/e3cf9bb1c0fbeb58dcc147c54f671b74d3cf29fac56b1fe960cc86a52cc22c26/riccardo-riggio-studio-brand-identity-tedxlakecomo24-02.jpg" data-mid="225657942" border="0" src="https://freight.cargo.site/w/1000/i/e3cf9bb1c0fbeb58dcc147c54f671b74d3cf29fac56b1fe960cc86a52cc22c26/riccardo-riggio-studio-brand-identity-tedxlakecomo24-02.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/a538c358cdfec1ce77917214b8ee2908f51743f4dd0d32007b11d1faf2227414/riccardo-riggio-studio-brand-identity-tedxlakecomo24-15.jpg" data-mid="225666940" border="0" src="https://freight.cargo.site/w/1000/i/a538c358cdfec1ce77917214b8ee2908f51743f4dd0d32007b11d1faf2227414/riccardo-riggio-studio-brand-identity-tedxlakecomo24-15.jpg" /> Gerolamo Saibene - TEDxLakeComo organizer &nbsp; The particles are the central element of this identity. They transition seamlessly between states of order and chaos, creating dynamic movement and defining all communication assets, both in print and digital formats. <img width="1080" height="1349" width_o="1080" height_o="1349" data-src="https://freight.cargo.site/t/original/i/94fc11299f557a2de2280871cbdb729673cdd68eefa7561b14fadc48d2d76430/riccardo-riggio-studio-brand-identity-tedxlakecomo24-03.jpg" data-mid="225657983" border="0" src="https://freight.cargo.site/w/1000/i/94fc11299f557a2de2280871cbdb729673cdd68eefa7561b14fadc48d2d76430/riccardo-riggio-studio-brand-identity-tedxlakecomo24-03.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/92c43a6e6a82c333c398e006180d7e6dbe67eb67046f8a856cf68a1221bd5353/riccardo-riggio-studio-brand-identity-tedxlakecomo24-04.jpg" data-mid="225657984" border="0" src="https://freight.cargo.site/w/1000/i/92c43a6e6a82c333c398e006180d7e6dbe67eb67046f8a856cf68a1221bd5353/riccardo-riggio-studio-brand-identity-tedxlakecomo24-04.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/537384a0d7dd82699559ea846879158d6532a8e6a415231db431118e4bf76ff2/riccardo-riggio-studio-brand-identity-tedxlakecomo24-12.gif" data-mid="225663063" border="0" src="https://freight.cargo.site/w/1000/i/537384a0d7dd82699559ea846879158d6532a8e6a415231db431118e4bf76ff2/riccardo-riggio-studio-brand-identity-tedxlakecomo24-12.gif" /> A tote bag with order particles on one side and disorder particles on the other was given away, along with some welcome gadgets, to each spectator at the event. <img width="1920" height="1281" width_o="1920" height_o="1281" data-src="https://freight.cargo.site/t/original/i/7e81526a86a6263b4d64f512dfb7e5ba3ad730036e2805aac4fdec256152d415/riccardo-riggio-studio-brand-identity-tedxlakecomo24-17.jpg" data-mid="225668424" border="0" src="https://freight.cargo.site/w/1000/i/7e81526a86a6263b4d64f512dfb7e5ba3ad730036e2805aac4fdec256152d415/riccardo-riggio-studio-brand-identity-tedxlakecomo24-17.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/553bfd4adb5289d162cf3dd805c26661eb5dab7838f19168612874b578d75d34/riccardo-riggio-studio-brand-identity-tedxlakecomo24-07.jpg" data-mid="225662351" border="0" src="https://freight.cargo.site/w/1000/i/553bfd4adb5289d162cf3dd805c26661eb5dab7838f19168612874b578d75d34/riccardo-riggio-studio-brand-identity-tedxlakecomo24-07.jpg" /> A loop of particles of different sizes and with different movements welcomed the audience through an animated portal. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/daba9b17e322525f178da993781b6dbcb5e62bd7e2c13dee5ffcc77802f22775/riccardo-riggio-studio-brand-identity-tedxlakecomo24-25.jpg" data-mid="225672120" border="0" src="https://freight.cargo.site/w/1000/i/daba9b17e322525f178da993781b6dbcb5e62bd7e2c13dee5ffcc77802f22775/riccardo-riggio-studio-brand-identity-tedxlakecomo24-25.jpg" /> Luca Berdondini -&nbsp; Microneurotechnologist <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/58be75d851a7bcaaa896cf63c3847628c3aa0e11e990cb71aacffa0c6e45a002/riccardo-riggio-studio-brand-identity-tedxlakecomo24-thumb.jpg" data-mid="225666501" border="0" src="https://freight.cargo.site/w/1000/i/58be75d851a7bcaaa896cf63c3847628c3aa0e11e990cb71aacffa0c6e45a002/riccardo-riggio-studio-brand-identity-tedxlakecomo24-thumb.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/63ba397841d036b62ae50e7a2e70592bde128f918bb3a3f5f86e63d17d6c3e0f/riccardo-riggio-studio-brand-identity-tedxlakecomo24-13.jpg" data-mid="225666203" border="0" src="https://freight.cargo.site/w/1000/i/63ba397841d036b62ae50e7a2e70592bde128f918bb3a3f5f86e63d17d6c3e0f/riccardo-riggio-studio-brand-identity-tedxlakecomo24-13.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/264c41bc8d02bb544e6c3bd48b15209d68a1e445694ef8a52d1eb4ca0a4f9f49/riccardo-riggio-studio-brand-identity-tedxlakecomo24-14.jpg" data-mid="225666446" border="0" src="https://freight.cargo.site/w/1000/i/264c41bc8d02bb544e6c3bd48b15209d68a1e445694ef8a52d1eb4ca0a4f9f49/riccardo-riggio-studio-brand-identity-tedxlakecomo24-14.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/5372d98bf89182fa3f9ffc409eb0f53fe0ca78388d8508e7a38b213197c22baf/riccardo-riggio-studio-brand-identity-tedxlakecomo24-27.jpg" data-mid="225818260" border="0" src="https://freight.cargo.site/w/1000/i/5372d98bf89182fa3f9ffc409eb0f53fe0ca78388d8508e7a38b213197c22baf/riccardo-riggio-studio-brand-identity-tedxlakecomo24-27.jpg" /> Sara Santi (Queen of Saba) -&nbsp; Singer and activist A 3-stage animation was designed for each of the 18 speakers: the speaker's cover presentation, the "video in," in which the speaker could broadcast his slides in the left-hand space, and the "video out," which prepared the screen for the next speaker's presentation. <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/e0817480c4adebb761f84336c0f1ccdf77026a1a49f43c2ea95ae7cec1a6f846/riccardo-riggio-studio-brand-identity-tedxlakecomo24-11.jpg" data-mid="225658884" border="0" src="https://freight.cargo.site/w/1000/i/e0817480c4adebb761f84336c0f1ccdf77026a1a49f43c2ea95ae7cec1a6f846/riccardo-riggio-studio-brand-identity-tedxlakecomo24-11.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b59f8ffa93182f445e170fa9913ace74601f0f24b7cd9417710b2f550c35943b/riccardo-riggio-studio-brand-identity-tedxlakecomo24-09.jpg" data-mid="225658729" border="0" src="https://freight.cargo.site/w/1000/i/b59f8ffa93182f445e170fa9913ace74601f0f24b7cd9417710b2f550c35943b/riccardo-riggio-studio-brand-identity-tedxlakecomo24-09.jpg" /> Patricia Urquiola -&nbsp; Architect and designer <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/579337e1d729ca2a6478b1a9dbf3750c107e2f8fb08b34021148be9ddd06c091/riccardo-riggio-studio-brand-identity-tedxlakecomo24-21.jpg" data-mid="225670799" border="0" src="https://freight.cargo.site/w/1000/i/579337e1d729ca2a6478b1a9dbf3750c107e2f8fb08b34021148be9ddd06c091/riccardo-riggio-studio-brand-identity-tedxlakecomo24-21.jpg" /> Alberto Felice De Toni - Emeritus in management engineering <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/fda61d513a81754fb6d33f7a27ef2f7fc98bbd41d765c7304cce4b9e15711411/riccardo-riggio-studio-brand-identity-tedxlakecomo24-24.jpg" data-mid="225672038" border="0" src="https://freight.cargo.site/w/1000/i/fda61d513a81754fb6d33f7a27ef2f7fc98bbd41d765c7304cce4b9e15711411/riccardo-riggio-studio-brand-identity-tedxlakecomo24-24.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/801adf3111699f637621dde2b3752f0feea0bff7b0b5eaef431eb10c05ae5436/riccardo-riggio-studio-brand-identity-tedxlakecomo24-22.gif" data-mid="225671289" border="0" src="https://freight.cargo.site/w/1000/i/801adf3111699f637621dde2b3752f0feea0bff7b0b5eaef431eb10c05ae5436/riccardo-riggio-studio-brand-identity-tedxlakecomo24-22.gif" /> For the wayfinding system, a classic totem was designed, accompanied by a physical installation of an arrow composed of particles. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c14f876409ac5dcdb476e8e957d070cfeca07329df47348cb5e8b7b7d3814eb2/riccardo-riggio-studio-brand-identity-tedxlakecomo24-20.jpg" data-mid="225670528" border="0" src="https://freight.cargo.site/w/1000/i/c14f876409ac5dcdb476e8e957d070cfeca07329df47348cb5e8b7b7d3814eb2/riccardo-riggio-studio-brand-identity-tedxlakecomo24-20.jpg" /> Ilaria Capponi - Communication consutant <img width="6016" height="4016" width_o="6016" height_o="4016" data-src="https://freight.cargo.site/t/original/i/8891d7f92eeb71dbe9abb0b4cd26ba14dbfd8a1cc3a0053d7a9dd605e95a2aff/TEDxLakeComo-24-Day1_78.jpg" data-mid="225818455" border="0" src="https://freight.cargo.site/w/1000/i/8891d7f92eeb71dbe9abb0b4cd26ba14dbfd8a1cc3a0053d7a9dd605e95a2aff/TEDxLakeComo-24-Day1_78.jpg" /> Matteo Cerri - Neurophysiologist <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/18631c26ada236e91587a83b1400a045161b5e9137334098a586d7fe2cca03e8/riccardo-riggio-studio-brand-identity-tedxlakecomo24-29.jpg" data-mid="225819762" border="0" src="https://freight.cargo.site/w/1000/i/18631c26ada236e91587a83b1400a045161b5e9137334098a586d7fe2cca03e8/riccardo-riggio-studio-brand-identity-tedxlakecomo24-29.jpg" /> Manlio Graziano - Geopolitical analyst <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/2667b10b60bc5a724e7d5f71a06163d52ce0739fc7a301aabd720e3fb759d5f6/riccardo-riggio-studio-brand-identity-tedxlakecomo24-26.jpg" data-mid="225672513" border="0" src="https://freight.cargo.site/w/1000/i/2667b10b60bc5a724e7d5f71a06163d52ce0739fc7a301aabd720e3fb759d5f6/riccardo-riggio-studio-brand-identity-tedxlakecomo24-26.jpg" /> TEDxLakeComo Team and volunteers CREDITS Motion design: Arturo Colombo Photography by: Federico Galimberti Video footage by: Marco Schenoni Thanks to: Gerolamo Saibene, Patrizia Cappelletti, Silke Hoffmeister, Roberto Minelli, Martina Brumana and the whole dreamteam. PREVIOUS NEXT https://riccardoriggio.com/1907-Collection Mon, 21 Oct 2024 14:59:14 +0000 Riccardo Riggio - Art Director & Brand Designer https://riccardoriggio.com/1907-Collection 1907 COLLECTION / COMO FOOTBALL - 3SIXTY VISUAL IDENTITY - GRAPHIC DESIGN <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/722175e85ac08ee986a70771c977e6a35e5ebe677e7f1fd6313e485d50b85d1e/riccardo-riggio-studio-1907-01.jpg" data-mid="220077347" border="0" src="https://freight.cargo.site/w/1000/i/722175e85ac08ee986a70771c977e6a35e5ebe677e7f1fd6313e485d50b85d1e/riccardo-riggio-studio-1907-01.jpg" /> CLIENT: COMO 1907 - 3SIXTY CAT:&nbsp; &nbsp; VISUAL IDENTITY - GRAPHIC DESIGNYEAR:&nbsp; &nbsp;2024 Just before the move to Serie A, Como 1907 (Calcio Como) partnered with Como's historic shop, 3Sixty, creating a streetwear capsule collection. They asked me to design the graphics of the collection on the garments. The collection is formed by a hoodie, a t-shirt, a scarf, a beanie and a pair of socks. For the occasion, I designed an essential typeface, inspired by the letters of the Como Football coat of arms, which was used on the sides of the scarf and on the graphic elements of the collection's launch video. HOODIE <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/6e971c64a570566d61bd1537f89f85fc555dec654ef7bc34ab3fd8aa5995b9c6/riccardo-riggio-studio-1907-02.jpg" data-mid="220077365" border="0" src="https://freight.cargo.site/w/1000/i/6e971c64a570566d61bd1537f89f85fc555dec654ef7bc34ab3fd8aa5995b9c6/riccardo-riggio-studio-1907-02.jpg" /> <img width="1200" height="1500" width_o="1200" height_o="1500" data-src="https://freight.cargo.site/t/original/i/0d77fb13626b36f0be07af1c5e4328775647dfce1620e2171bf3cd0b5c93db71/riccardo-riggio-studio-1907-09.jpg" data-mid="220109734" border="0" src="https://freight.cargo.site/w/1000/i/0d77fb13626b36f0be07af1c5e4328775647dfce1620e2171bf3cd0b5c93db71/riccardo-riggio-studio-1907-09.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/26b20b0277b3eaf47b0a3c2cc19e80a8041fa0847d7cb687df31af39af3f5a75/riccardo-riggio-studio-1907-05.jpg" data-mid="220111355" border="0" src="https://freight.cargo.site/w/1000/i/26b20b0277b3eaf47b0a3c2cc19e80a8041fa0847d7cb687df31af39af3f5a75/riccardo-riggio-studio-1907-05.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/9b10316707c72c2c73f2d8382d44008ac97e99e9d1f38e5c5ef82ebfa413cc8e/riccardo-riggio-studio-1907-10.jpg" data-mid="220110026" border="0" src="https://freight.cargo.site/w/1000/i/9b10316707c72c2c73f2d8382d44008ac97e99e9d1f38e5c5ef82ebfa413cc8e/riccardo-riggio-studio-1907-10.jpg" /> TYPEFACE <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/3d270b623b6b7cc69385b5e4d92cf6f68b20c3d6cd346557fd5890411d123201/riccardo-riggio-studio-1907-16.jpg" data-mid="220113379" border="0" src="https://freight.cargo.site/w/1000/i/3d270b623b6b7cc69385b5e4d92cf6f68b20c3d6cd346557fd5890411d123201/riccardo-riggio-studio-1907-16.jpg" /> SOCKS <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/040ea55d939ee9369331c4d6deb0a6031b53f6e93cda3e95ac1e00beb2c5e0e0/riccardo-riggio-studio-1907-07.jpg" data-mid="220077809" border="0" src="https://freight.cargo.site/w/1000/i/040ea55d939ee9369331c4d6deb0a6031b53f6e93cda3e95ac1e00beb2c5e0e0/riccardo-riggio-studio-1907-07.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/645268b8e15768bb36e8bec7acd278f7dc7a44b6e4d57192a6198651db2a1294/riccardo-riggio-studio-1907-06.jpg" data-mid="220077480" border="0" src="https://freight.cargo.site/w/1000/i/645268b8e15768bb36e8bec7acd278f7dc7a44b6e4d57192a6198651db2a1294/riccardo-riggio-studio-1907-06.jpg" /> SCARF <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/e58cf949b2b48f558f6553a554b7cfe81a1f5bcb29420db131b651ea181d0692/riccardo-riggio-studio-1907-12.jpg" data-mid="220110507" border="0" src="https://freight.cargo.site/w/1000/i/e58cf949b2b48f558f6553a554b7cfe81a1f5bcb29420db131b651ea181d0692/riccardo-riggio-studio-1907-12.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/94aaf4b8c3924403452e6fbda7595cb228befd8dce808296ad8918e17d17799c/riccardo-riggio-studio-1907-13.jpg" data-mid="220110522" border="0" src="https://freight.cargo.site/w/1000/i/94aaf4b8c3924403452e6fbda7595cb228befd8dce808296ad8918e17d17799c/riccardo-riggio-studio-1907-13.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/d909fc0baef9ba3a7f6887b2e32c0b0310483f0a3d578188e6a6e73553732f6f/riccardo-riggio-studio-1907-15.jpg" data-mid="220110652" border="0" src="https://freight.cargo.site/w/1000/i/d909fc0baef9ba3a7f6887b2e32c0b0310483f0a3d578188e6a6e73553732f6f/riccardo-riggio-studio-1907-15.jpg" /> BEANIE <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/981e8221e20c64275831d6d91609cf551c0295a5c818f59032114cb3c1c555d4/riccardo-riggio-studio-1907-17.jpg" data-mid="220113537" border="0" src="https://freight.cargo.site/w/1000/i/981e8221e20c64275831d6d91609cf551c0295a5c818f59032114cb3c1c555d4/riccardo-riggio-studio-1907-17.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/317c25f0ff14cd61e49559f73a6055d4d85288cdc9da5f541b49d2e052e25590/riccardo-riggio-studio-1907-14.jpg" data-mid="220110597" border="0" src="https://freight.cargo.site/w/1000/i/317c25f0ff14cd61e49559f73a6055d4d85288cdc9da5f541b49d2e052e25590/riccardo-riggio-studio-1907-14.jpg" /> PREVIOUS NEXT https://riccardoriggio.com/21-16-ventunosedici Tue, 15 Oct 2024 13:41:09 +0000 Riccardo Riggio - Art Director & Brand Designer https://riccardoriggio.com/21-16-ventunosedici 21.16 / VENTUNOSEDICI VISUAL IDENTITY <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/2bb7ab4c63288cb6b4a371203584730026174f94679f2b6e83af0cb99bd0a0dc/riccardo-riggio-studio-brand-identity-2116-3.jpg" data-mid="219780520" border="0" src="https://freight.cargo.site/w/1000/i/2bb7ab4c63288cb6b4a371203584730026174f94679f2b6e83af0cb99bd0a0dc/riccardo-riggio-studio-brand-identity-2116-3.jpg" /> CLIENT: 21.16 - VENTUNOSEDICICAT:&nbsp; &nbsp; VISUAL IDENTITYYEAR:&nbsp; &nbsp;2024 21.16 (ventunosedici) is an Italian company in the construction industry that provides construction and upgrading services for both interior and exterior homes and environments. The company is divided into two sectors: construction and wrapping decoration for windows or furniture. <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/daf69f661a6d37749a131be319487292ca3cb37af7eb1eda07abfeaea7233e69/riccardo-riggio-studio-brand-identity-2116-8.gif" data-mid="219780517" border="0" src="https://freight.cargo.site/w/1000/i/daf69f661a6d37749a131be319487292ca3cb37af7eb1eda07abfeaea7233e69/riccardo-riggio-studio-brand-identity-2116-8.gif" /> The communication goals of "ventunosedici" are simple and essential, and the primary point is brand recognition. For this reason, the entire visual identity has as its cornerstone the design of the symbol 21.16, a brand with solid shapes in reference to construction, contrasted by curves and soft fittings to evoke the world of wrap-decoration. <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/0e279e2e1932652f95489404d0638a5a84f9e75c596b5dc15aaebef63a27f90b/riccardo-riggio-studio-brand-identity-2116-4.jpg" data-mid="219780515" border="0" src="https://freight.cargo.site/w/1000/i/0e279e2e1932652f95489404d0638a5a84f9e75c596b5dc15aaebef63a27f90b/riccardo-riggio-studio-brand-identity-2116-4.jpg" /> <img width="1160" height="1451" width_o="1160" height_o="1451" data-src="https://freight.cargo.site/t/original/i/7d715903cdd2d4b0b012ed0ff2d866d28964374754511a7c821d33fde2ba034c/riccardo-riggio-studio-brand-identity-2116-5.jpg" data-mid="219780516" border="0" src="https://freight.cargo.site/w/1000/i/7d715903cdd2d4b0b012ed0ff2d866d28964374754511a7c821d33fde2ba034c/riccardo-riggio-studio-brand-identity-2116-5.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/df094fb117147bc5a78a7e46770522fab543719e0830d2537982def595143d62/riccardo-riggio-studio-brand-identity-2116-9.jpg" data-mid="219780518" border="0" src="https://freight.cargo.site/w/1000/i/df094fb117147bc5a78a7e46770522fab543719e0830d2537982def595143d62/riccardo-riggio-studio-brand-identity-2116-9.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/0410cf3ce485215c2a849ad212dd5f26d2454210445ed6d0b08c54f7a521c424/riccardo-riggio-studio-brand-identity-2116-1.jpg" data-mid="219780519" border="0" src="https://freight.cargo.site/w/1000/i/0410cf3ce485215c2a849ad212dd5f26d2454210445ed6d0b08c54f7a521c424/riccardo-riggio-studio-brand-identity-2116-1.jpg" /> In addition to the customization of some work tools, classic stationery materials such as business cards and letterhead were designed, once again making the logo the protagonist through embossing.At the end some visual used for the work t-shirts. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/cdddc27ddb9c09eae01598cfaeedac3eef548c3c29d878602335c69b8e0ec254/riccardo-riggio-studio-brand-identity-2116-2.jpg" data-mid="219780514" border="0" src="https://freight.cargo.site/w/1000/i/cdddc27ddb9c09eae01598cfaeedac3eef548c3c29d878602335c69b8e0ec254/riccardo-riggio-studio-brand-identity-2116-2.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/d5b96019e5fca5fa87cbd3d97c557ba2eeddecf9701acaa0afb57256989564c1/riccardo-riggio-studio-brand-identity-2116-6.jpg" data-mid="219780522" border="0" src="https://freight.cargo.site/w/1000/i/d5b96019e5fca5fa87cbd3d97c557ba2eeddecf9701acaa0afb57256989564c1/riccardo-riggio-studio-brand-identity-2116-6.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/f716718e104ddf0be91baa65f3b090b3a59b032dd741076485f160229bcbeb1f/riccardo-riggio-studio-brand-identity-2116-10.jpg" data-mid="219780521" border="0" src="https://freight.cargo.site/w/1000/i/f716718e104ddf0be91baa65f3b090b3a59b032dd741076485f160229bcbeb1f/riccardo-riggio-studio-brand-identity-2116-10.jpg" /> PREVIOUS NEXT https://riccardoriggio.com/Ars-Technica Tue, 15 Oct 2024 13:41:12 +0000 Riccardo Riggio - Art Director & Brand Designer https://riccardoriggio.com/Ars-Technica ARS TECHNICA TYPE DESIGN <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/910832879eee02177015b022c7ee992b63f734b0e0a6f0340a0caa2aa2edbb8b/riccardo-riggio-studio-type-design-arstechnica-1.jpg" data-mid="219780557" border="0" src="https://freight.cargo.site/w/1000/i/910832879eee02177015b022c7ee992b63f734b0e0a6f0340a0caa2aa2edbb8b/riccardo-riggio-studio-type-design-arstechnica-1.jpg" /> FOUNDRY: TYPE FIRMCAT:&nbsp; &nbsp; &nbsp;TYPE DESIGNYEAR: &nbsp;&nbsp; 2024 Ars Technica is a monospaced display typeface designed for headlines and large text. Starting from a deep research on modularity and geometry, Ars Technica aims to suggest a retro-futuristic techno atmosphere through its rigid stems and rounded connections.Ars Technica is available on TYPE FIRM. <img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/444fd0f4672fdcde57eb80f12e38911424d0914d210e8cac0da6271250cd27c5/riccardo-riggio-studio-type-design-arstechnica-7.gif" data-mid="219780539" border="0" src="https://freight.cargo.site/w/600/i/444fd0f4672fdcde57eb80f12e38911424d0914d210e8cac0da6271250cd27c5/riccardo-riggio-studio-type-design-arstechnica-7.gif" /> <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/c4dbcf6e52996009989c8db7d3d8b613944bbb285ea8bb61964dd133f43a51ec/riccardo-riggio-studio-type-design-arstechnica-8.jpg" data-mid="219780542" border="0" src="https://freight.cargo.site/w/1000/i/c4dbcf6e52996009989c8db7d3d8b613944bbb285ea8bb61964dd133f43a51ec/riccardo-riggio-studio-type-design-arstechnica-8.jpg" /> Ars Technica has several outstanding construction features, the most obvious being the overlapping of shapes and the interweaving of outlines. <img width="600" height="1067" width_o="600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/297cf12677bca0104b324c863f535961fb45688aebab4fabb06e75345e6dbdb3/riccardo-riggio-studio-type-design-arstechnica-4.gif" data-mid="219780530" border="0" src="https://freight.cargo.site/w/600/i/297cf12677bca0104b324c863f535961fb45688aebab4fabb06e75345e6dbdb3/riccardo-riggio-studio-type-design-arstechnica-4.gif" /> <img width="600" height="1067" width_o="600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/ae4857b4a552d13aa2fee5543fd5d6c9ca66e706959e1f060e971da73057867b/riccardo-riggio-studio-type-design-arstechnica-2.gif" data-mid="219780532" border="0" src="https://freight.cargo.site/w/600/i/ae4857b4a552d13aa2fee5543fd5d6c9ca66e706959e1f060e971da73057867b/riccardo-riggio-studio-type-design-arstechnica-2.gif" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/211fe1ac0e57e6db68101b57bff08150222b6739fcc9c14034cfcb2047116117/riccardo-riggio-studio-type-design-arstechnica-9.jpg" data-mid="219780558" border="0" src="https://freight.cargo.site/w/1000/i/211fe1ac0e57e6db68101b57bff08150222b6739fcc9c14034cfcb2047116117/riccardo-riggio-studio-type-design-arstechnica-9.jpg" /> Rationality in the construction of Ars technica starts from the unit of measurement of technology: the bit. Since the technological world is built on the basis of the power of 2, we started from that exponential value to structure the upm (1024), stem thickness, and bend radii. We then defined the x-height, the caps height, and all the modules by working only with values multiples of 8 (23). <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/5612eea2982870d16b01165c803bc1ed378692e968025d79f0b5b149e0dfb906/riccardo-riggio-studio-type-design-arstechnica-10.gif" data-mid="219780545" border="0" src="https://freight.cargo.site/w/1000/i/5612eea2982870d16b01165c803bc1ed378692e968025d79f0b5b149e0dfb906/riccardo-riggio-studio-type-design-arstechnica-10.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/a9f33d3bebfb6e2bf83369e7b252a73dcd939437a120ea2bd4285ea7188276c2/riccardo-riggio-studio-type-design-arstechnica-11.jpg" data-mid="219780548" border="0" src="https://freight.cargo.site/w/1000/i/a9f33d3bebfb6e2bf83369e7b252a73dcd939437a120ea2bd4285ea7188276c2/riccardo-riggio-studio-type-design-arstechnica-11.jpg" /> With the aim of maintaining the perfect word-framing during writing, two letter width modules were set: 704 em for single glyphs and 1408 em for compound glyphs. <img width="2250" height="2814" width_o="2250" height_o="2814" data-src="https://freight.cargo.site/t/original/i/404b50baaa81c02f93c9404f76f7676a7a489ce2a27e1382ec5015f11ef12975/riccardo-riggio-studio-type-design-arstechnica-12.jpg" data-mid="219780551" border="0" src="https://freight.cargo.site/w/1000/i/404b50baaa81c02f93c9404f76f7676a7a489ce2a27e1382ec5015f11ef12975/riccardo-riggio-studio-type-design-arstechnica-12.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/b351398a6b0afc35bdcb3d9914a7e25e491ff8737cebe25b47ef202f5b0b5965/riccardo-riggio-studio-type-design-arstechnica-14.jpg" data-mid="219780556" border="0" src="https://freight.cargo.site/w/1000/i/b351398a6b0afc35bdcb3d9914a7e25e491ff8737cebe25b47ef202f5b0b5965/riccardo-riggio-studio-type-design-arstechnica-14.jpg" /> <img width="864" height="1080" width_o="864" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e1e937d915a9f9f72ae9b425a67473e1fca222d56c1002436d03edfc719d50fa/riccardo-riggio-studio-type-design-arstechnica-15.jpg" data-mid="219780555" border="0" src="https://freight.cargo.site/w/864/i/e1e937d915a9f9f72ae9b425a67473e1fca222d56c1002436d03edfc719d50fa/riccardo-riggio-studio-type-design-arstechnica-15.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/0aa8f7fcc8f20cf5f388363d8033638427d40bb3ed1cd8d3e2c183c4370e97a4/riccardo-riggio-studio-type-design-arstechnica-13.jpg" data-mid="219780553" border="0" src="https://freight.cargo.site/w/1000/i/0aa8f7fcc8f20cf5f388363d8033638427d40bb3ed1cd8d3e2c183c4370e97a4/riccardo-riggio-studio-type-design-arstechnica-13.jpg" /> Despite being a font designed for large text, Ars Technica is perfect for visuals designed with macro/micro readability, associating large words with smaller informational text.Of course its monospaced techno-approach is perfect also for visual designs in Ascii-art. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/da0c2634bde24d88a1f1a6e056486d1a60d469226c73dace3b1029edfc0f4dbe/riccardo-riggio-studio-type-design-arstechnica-16.jpg" data-mid="219780559" border="0" src="https://freight.cargo.site/w/1000/i/da0c2634bde24d88a1f1a6e056486d1a60d469226c73dace3b1029edfc0f4dbe/riccardo-riggio-studio-type-design-arstechnica-16.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/f4d5e0276e7d95354737024bdfb97b9e7467a9969ae83ed3642d6f62eeb34c71/riccardo-riggio-studio-type-design-arstechnica-17.gif" data-mid="219780560" border="0" src="https://freight.cargo.site/w/1000/i/f4d5e0276e7d95354737024bdfb97b9e7467a9969ae83ed3642d6f62eeb34c71/riccardo-riggio-studio-type-design-arstechnica-17.gif" /> CREDITS Motion design: Francesco Nobel PREVIOUS NEXT https://riccardoriggio.com/TEDxLakeComo-2023-Illimite Tue, 15 Oct 2024 13:41:15 +0000 Riccardo Riggio - Art Director & Brand Designer https://riccardoriggio.com/TEDxLakeComo-2023-Illimite TEDxLAKECOMO / ILLIMITE CREATIVE DIRECTION - VISUAL DESIGN CLIENT: TEDxLAKECOMOCAT:&nbsp; &nbsp; CREATIVE DIRECTION&nbsp; &nbsp; &nbsp; &nbsp; VISUAL DESIGNYEAR:&nbsp; &nbsp;2023 TED is an international organization born in 1984 as a conference where Technology, Entertainment and Design converged, but today it spans a multitude of worldwide communities and initiatives exploring everything from science and business to education, arts and global issues. TEDx (where x = independently organized TED event) brings the spirit of TED to local communities around the globe through individual, self-organized TEDx events. TEDxLakeComo was the first TEDx to be born in Italy. For the 2023 edition, the theme is "ILLIMITE," a neologism invented to give food for thought about the limits around us and the limitlessness yet to be explored. I was tasked with bringing to life the visual identity of this event and its creative direction. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8809dacdce69cfd63427a0d3bc33941487599e26c45e3047810b253070092fc2/riccardo-riggio-studio-brand-identity-tedxlakecomo-29.jpg" data-mid="219780561" border="0" src="https://freight.cargo.site/w/1000/i/8809dacdce69cfd63427a0d3bc33941487599e26c45e3047810b253070092fc2/riccardo-riggio-studio-brand-identity-tedxlakecomo-29.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/4cbfc773486ef823c8d86b1ffc1a3ad3316eab99e694064636ff303f953a2461/riccardo-riggio-studio-brand-identity-tedxlakecomo-30.jpg" data-mid="219780562" border="0" src="https://freight.cargo.site/w/1000/i/4cbfc773486ef823c8d86b1ffc1a3ad3316eab99e694064636ff303f953a2461/riccardo-riggio-studio-brand-identity-tedxlakecomo-30.jpg" /> The word "ILLIMITE" and its letters are the absolute protagonists of this identity. The letters have no limits, they can move, grow and shrink, they can choose to occupy the entire screen or go beyond it. At the same time, the shape of the letters is a limitation for all content placed within them. <img width="1024" height="1280" width_o="1024" height_o="1280" data-src="https://freight.cargo.site/t/original/i/4b84d43bc0ba07fda5d1a7df9531b1b6d05c438699a638ede899ac500fbd4997/riccardo-riggio-studio-brand-identity-tedxlakecomo-36.jpg" data-mid="219780578" border="0" src="https://freight.cargo.site/w/1000/i/4b84d43bc0ba07fda5d1a7df9531b1b6d05c438699a638ede899ac500fbd4997/riccardo-riggio-studio-brand-identity-tedxlakecomo-36.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/65ebb49f0b2e45f02e8ff581dbc26930ccf494984d71c627568215f3133b0a13/riccardo-riggio-studio-brand-identity-tedxlakecomo-15.jpg" data-mid="219780572" border="0" src="https://freight.cargo.site/w/1000/i/65ebb49f0b2e45f02e8ff581dbc26930ccf494984d71c627568215f3133b0a13/riccardo-riggio-studio-brand-identity-tedxlakecomo-15.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/59a536e4fc29420d54e7e49afd7444b9f837bd3d8882f56ad9c3c5cd77c39ad2/riccardo-riggio-studio-brand-identity-tedxlakecomo-6.jpg" data-mid="219780577" border="0" src="https://freight.cargo.site/w/1000/i/59a536e4fc29420d54e7e49afd7444b9f837bd3d8882f56ad9c3c5cd77c39ad2/riccardo-riggio-studio-brand-identity-tedxlakecomo-6.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/5521c3523a6b71f56230b5ebc55c22319d18291d515f29629b949ddbfa8c8141/riccardo-riggio-studio-brand-identity-tedxlakecomo-32.jpg" data-mid="219780567" border="0" src="https://freight.cargo.site/w/1000/i/5521c3523a6b71f56230b5ebc55c22319d18291d515f29629b949ddbfa8c8141/riccardo-riggio-studio-brand-identity-tedxlakecomo-32.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/b9fe0c95d6a7d09fc15ec614e4dda510d448adf81c4c0ef139c070fad0ae441f/riccardo-riggio-studio-brand-identity-tedxlakecomo-12.jpg" data-mid="219780566" border="0" src="https://freight.cargo.site/w/1000/i/b9fe0c95d6a7d09fc15ec614e4dda510d448adf81c4c0ef139c070fad0ae441f/riccardo-riggio-studio-brand-identity-tedxlakecomo-12.jpg" /> Alessandro Giraudo - Commodity economist <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/f8713a424264c2e426fa2d052c781c3f523e6635c4face3062e2d7eb08211e75/riccardo-riggio-studio-brand-identity-tedxlakecomo-39.jpg" data-mid="219780585" border="0" src="https://freight.cargo.site/w/1000/i/f8713a424264c2e426fa2d052c781c3f523e6635c4face3062e2d7eb08211e75/riccardo-riggio-studio-brand-identity-tedxlakecomo-39.jpg" /> This letters-based format has been used in all the designed materials, from adv to printing gadgets. A 3-stage animation was designed for each of the 19 speakers: the speaker's cover presentation, the "video in," in which the speaker could broadcast his slides in the left-hand space while his face was projected live in the right-hand space, and the "video out," which prepared the screen for the next speaker's presentation. <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/9808044c9d9c97a361de33bdd154fdfd69350819e01ea023b5a6a1e3a88e25bb/riccardo-riggio-studio-brand-identity-tedxlakecomo-11.jpg" data-mid="219780568" border="0" src="https://freight.cargo.site/w/1000/i/9808044c9d9c97a361de33bdd154fdfd69350819e01ea023b5a6a1e3a88e25bb/riccardo-riggio-studio-brand-identity-tedxlakecomo-11.jpg" /> <img width="1080" height="1349" width_o="1080" height_o="1349" data-src="https://freight.cargo.site/t/original/i/e0038997d50a15c53ee13eabe3591f5dceef53001a9aeeccd3e9e1578810eba4/riccardo-riggio-studio-brand-identity-tedxlakecomo-33.jpg" data-mid="219780569" border="0" src="https://freight.cargo.site/w/1000/i/e0038997d50a15c53ee13eabe3591f5dceef53001a9aeeccd3e9e1578810eba4/riccardo-riggio-studio-brand-identity-tedxlakecomo-33.jpg" /> Fernanda Pinheiro -&nbsp; Theoretical physics in biology <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/87af355d849cd9b012c97afc0e64a31c087ce8f580046476e1336c5d54449064/riccardo-riggio-studio-brand-identity-tedxlakecomo-20.jpg" data-mid="219780570" border="0" src="https://freight.cargo.site/w/1000/i/87af355d849cd9b012c97afc0e64a31c087ce8f580046476e1336c5d54449064/riccardo-riggio-studio-brand-identity-tedxlakecomo-20.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/bf26d6ff032e9887b429d0bd2d3e54d440bbe3c3a262f0bd8bd47d15186b8d17/riccardo-riggio-studio-brand-identity-tedxlakecomo-19.jpg" data-mid="219780571" border="0" src="https://freight.cargo.site/w/1000/i/bf26d6ff032e9887b429d0bd2d3e54d440bbe3c3a262f0bd8bd47d15186b8d17/riccardo-riggio-studio-brand-identity-tedxlakecomo-19.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b74da249154399dc9e946cb2feb47e4059dc2f3b68773b954a8b8ee767e157f5/riccardo-riggio-studio-brand-identity-tedxlakecomo-36.jpg" data-mid="219780579" border="0" src="https://freight.cargo.site/w/1000/i/b74da249154399dc9e946cb2feb47e4059dc2f3b68773b954a8b8ee767e157f5/riccardo-riggio-studio-brand-identity-tedxlakecomo-36.jpg" /> A tote bag with a 360-degree “ILLIMITE” print and one with a single-sided classic print was given away, along with some welcome gadgets, to each spectator at the event. <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/428e6f2a1a2f9537e2a44f1d64337b634aafc99f14c1a5cde2e6adac9d898425/riccardo-riggio-studio-brand-identity-tedxlakecomo-4.jpg" data-mid="219780583" border="0" src="https://freight.cargo.site/w/1000/i/428e6f2a1a2f9537e2a44f1d64337b634aafc99f14c1a5cde2e6adac9d898425/riccardo-riggio-studio-brand-identity-tedxlakecomo-4.jpg" /> Bruno Tognolini - Author, screenwriter and poet <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/16932bb829ec635441d2df6ea7394aafcd256df9859d2b827b2a076117bfe3f5/riccardo-riggio-studio-brand-identity-tedxlakecomo-21.jpg" data-mid="219780574" border="0" src="https://freight.cargo.site/w/1000/i/16932bb829ec635441d2df6ea7394aafcd256df9859d2b827b2a076117bfe3f5/riccardo-riggio-studio-brand-identity-tedxlakecomo-21.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/bf8148ad94a6d378b15de0d36018394ef11b5d7240d7e4e59beca223756ccfe4/riccardo-riggio-studio-brand-identity-tedxlakecomo-34.gif" data-mid="219780575" border="0" src="https://freight.cargo.site/w/1000/i/bf8148ad94a6d378b15de0d36018394ef11b5d7240d7e4e59beca223756ccfe4/riccardo-riggio-studio-brand-identity-tedxlakecomo-34.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c078028f7619c63dab796cd80738879447315da52b5aa1646339cbb05fbd9a18/riccardo-riggio-studio-brand-identity-tedxlakecomo-22.jpg" data-mid="219780576" border="0" src="https://freight.cargo.site/w/1000/i/c078028f7619c63dab796cd80738879447315da52b5aa1646339cbb05fbd9a18/riccardo-riggio-studio-brand-identity-tedxlakecomo-22.jpg" /> A system of flexible arrows was designed as wayfinding at Villa Erba (the venue for TEDx). Five types of arrows were designed and constructed, with different shapes to echo the graphic language of the event. <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/ad9c659ecc090e75b2d2e3df9053bfc70b685967ec014046a6fb4d3ed1863737/riccardo-riggio-studio-brand-identity-tedxlakecomo-8.jpg" data-mid="219780563" border="0" src="https://freight.cargo.site/w/1000/i/ad9c659ecc090e75b2d2e3df9053bfc70b685967ec014046a6fb4d3ed1863737/riccardo-riggio-studio-brand-identity-tedxlakecomo-8.jpg" /> Nello Cristianini - Artificial intelligence professor <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/30b9e21c1823e5f572e334ce95b72fb037dca55cde8d568f17d737cbb65c410d/riccardo-riggio-studio-brand-identity-tedxlakecomo-18.jpg" data-mid="219780573" border="0" src="https://freight.cargo.site/w/1000/i/30b9e21c1823e5f572e334ce95b72fb037dca55cde8d568f17d737cbb65c410d/riccardo-riggio-studio-brand-identity-tedxlakecomo-18.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/322bee9720b3dbe2d99c239978a98b2f99f18a39a39ca564f9e4e34ebd8e0b1b/riccardo-riggio-studio-brand-identity-tedxlakecomo-1.jpg" data-mid="219780581" border="0" src="https://freight.cargo.site/w/1000/i/322bee9720b3dbe2d99c239978a98b2f99f18a39a39ca564f9e4e34ebd8e0b1b/riccardo-riggio-studio-brand-identity-tedxlakecomo-1.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/5a07e74c7aec65afb3d91d24a7198671334a26391d899b93a57fc7ce1c71d179/riccardo-riggio-studio-brand-identity-tedxlakecomo-38.jpg" data-mid="219780584" border="0" src="https://freight.cargo.site/w/1000/i/5a07e74c7aec65afb3d91d24a7198671334a26391d899b93a57fc7ce1c71d179/riccardo-riggio-studio-brand-identity-tedxlakecomo-38.jpg" /> Matteo Lanfranchi - Relationship maintainer <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ef3b809d0dc11dc6511ca40caaf80ea3fe6a8689da24b29d3315ca87f1005cab/riccardo-riggio-studio-brand-identity-tedxlakecomo-26.jpg" data-mid="219780564" border="0" src="https://freight.cargo.site/w/1000/i/ef3b809d0dc11dc6511ca40caaf80ea3fe6a8689da24b29d3315ca87f1005cab/riccardo-riggio-studio-brand-identity-tedxlakecomo-26.jpg" /> Cristian Fracassi - Innovator <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/7b1c4cbfc1dcd444da19e8c8c08ddb7a16614a1faa258b8acdd0ed75bf2e706c/riccardo-riggio-studio-brand-identity-tedxlakecomo-16.jpg" data-mid="219780582" border="0" src="https://freight.cargo.site/w/1000/i/7b1c4cbfc1dcd444da19e8c8c08ddb7a16614a1faa258b8acdd0ed75bf2e706c/riccardo-riggio-studio-brand-identity-tedxlakecomo-16.jpg" /> TEDxLakeComo Team CREDITS Photography by: Federico Galimberti Video footage by: Marco Schenoni Thanks to: Gerolamo Saibene, Patrizia Cappelletti, Silke Hoffmeister, Roberto Minelli, Martina Brumana and the whole dreamteam. PREVIOUS NEXT https://riccardoriggio.com/Il-cuore-e-la-Fame-Dieci Tue, 15 Oct 2024 13:41:21 +0000 Riccardo Riggio - Art Director & Brand Designer https://riccardoriggio.com/Il-cuore-e-la-Fame-Dieci IL CUORE E LA FAME / DIECI CREATIVE DIRECTION - GRAPHIC DESIGN LP DESIGN <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ec692c6221d12bbfe0481792fe1c9d23bfc95f4278f30f7291b4a25da35e443e/riccardo-riggio-studio-visual-identity-icelf-2.jpg" data-mid="219780587" border="0" src="https://freight.cargo.site/w/1000/i/ec692c6221d12bbfe0481792fe1c9d23bfc95f4278f30f7291b4a25da35e443e/riccardo-riggio-studio-visual-identity-icelf-2.jpg" /> CLIENT: EGREENCAT:&nbsp; &nbsp; CREATIVE DIRECTION &nbsp; &nbsp; &nbsp; &nbsp; GRAPHIC DESIGNYEAR:&nbsp; &nbsp;2023 “Il cuore e la fame” (ICELF) is a 2013 album by Italian-Colombian artist Egreen. On the occasion of its 10-year anniversary, I was asked to develop its new visual identity. I worked side by side with the artist going on to develop two distinct creative directions for the two different main outputs: vinyl and digipack. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4fe2d1dd2da699c181844d79b40ad55f2e99b93263c06b60fdb9cbb572584da1/riccardo-riggio-studio-visual-identity-icelf-3.jpg" data-mid="219780588" border="0" src="https://freight.cargo.site/w/1000/i/4fe2d1dd2da699c181844d79b40ad55f2e99b93263c06b60fdb9cbb572584da1/riccardo-riggio-studio-visual-identity-icelf-3.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/ae81b49eafd60e8843e9df266096f6e9d0726c940aa09208211b2f021e0e9669/riccardo-riggio-studio-visual-identity-icelf-4.jpg" data-mid="219780589" border="0" src="https://freight.cargo.site/w/1000/i/ae81b49eafd60e8843e9df266096f6e9d0726c940aa09208211b2f021e0e9669/riccardo-riggio-studio-visual-identity-icelf-4.jpg" /> For the vinyl cover, I designed, built and burned a 4-meter X to represent the ten years of this record and its still burning fire.The X was constructed using iron, which we then wrapped with fabric and doused with an incendiary liquid. The X is definitely the star element of this LP printed edition and was then taken up graphically in the back of the packaging to form the tracklist. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/af295733182d4b64bc7507ec1902340754f4cf3fd98037db6b734b0f231d582d/riccardo-riggio-studio-visual-identity-icelf-5.jpg" data-mid="219780591" border="0" src="https://freight.cargo.site/w/1000/i/af295733182d4b64bc7507ec1902340754f4cf3fd98037db6b734b0f231d582d/riccardo-riggio-studio-visual-identity-icelf-5.jpg" /> <img width="2700" height="3377" width_o="2700" height_o="3377" data-src="https://freight.cargo.site/t/original/i/0937d2a4863effedde5ff15e881c33a3c87d31d263199eea76e69638ff73df61/riccardo-riggio-studio-visual-identity-icelf-7.jpg" data-mid="219780592" border="0" src="https://freight.cargo.site/w/1000/i/0937d2a4863effedde5ff15e881c33a3c87d31d263199eea76e69638ff73df61/riccardo-riggio-studio-visual-identity-icelf-7.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/8cc46f6c42ef5f31940b8278485599cf3f513a015008b911b82061217ab7f16f/riccardo-riggio-studio-visual-identity-icelf-6.gif" data-mid="219780590" border="0" src="https://freight.cargo.site/w/1000/i/8cc46f6c42ef5f31940b8278485599cf3f513a015008b911b82061217ab7f16f/riccardo-riggio-studio-visual-identity-icelf-6.gif" /> CD DESIGN <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/0a1b5429384c097f9768b92b4562ae7eedc40760b2ce1f3e04bc9732203d272b/riccardo-riggio-studio-visual-identity-icelf-14.jpg" data-mid="219780598" border="0" src="https://freight.cargo.site/w/1000/i/0a1b5429384c097f9768b92b4562ae7eedc40760b2ce1f3e04bc9732203d272b/riccardo-riggio-studio-visual-identity-icelf-14.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/357a10717bfff73f49336003499ff59e39bdace0a858dfcb9ec50ff3b70238b0/riccardo-riggio-studio-visual-identity-icelf-15.jpg" data-mid="219780599" border="0" src="https://freight.cargo.site/w/1000/i/357a10717bfff73f49336003499ff59e39bdace0a858dfcb9ec50ff3b70238b0/riccardo-riggio-studio-visual-identity-icelf-15.jpg" /> For the digipack CD edition, we worked with a different creative direction, going back to the original photos from the 2013 album and giving them a new life. “...è rimasto solo il cuore” It’s a phrase from a song on this record and is the concept behind this artwork. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/3dc38c8ccf44d3314d31f5f6d62dc890f82203cb48129068cae5101fa0a10aef/riccardo-riggio-studio-visual-identity-icelf-20.gif" data-mid="219780604" border="0" 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src="https://freight.cargo.site/w/1000/i/19b304e8853e3c15e73188d60ca2c0065388909fb86a492d5103f8eae7a6caf0/riccardo-riggio-studio-visual-identity-icelf-17.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ed4c5047f19de8ae981bec8d57ddb3f2a17fd307b1e34c5ccab414e76f462c2c/riccardo-riggio-studio-visual-identity-icelf-21.gif" data-mid="219780605" border="0" src="https://freight.cargo.site/w/1000/i/ed4c5047f19de8ae981bec8d57ddb3f2a17fd307b1e34c5ccab414e76f462c2c/riccardo-riggio-studio-visual-identity-icelf-21.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/3765c989850417d0c1ba8405fce3306683685fc79db54a265b33333c57292f78/riccardo-riggio-studio-visual-identity-icelf-18.jpg" data-mid="219780602" border="0" src="https://freight.cargo.site/w/1000/i/3765c989850417d0c1ba8405fce3306683685fc79db54a265b33333c57292f78/riccardo-riggio-studio-visual-identity-icelf-18.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7fe54a31e048230edcf60cd2dfbc4de79e8cd2a869fbb4a9dc8454a1c927ae8b/riccardo-riggio-studio-visual-identity-icelf-16.gif" data-mid="219780600" border="0" src="https://freight.cargo.site/w/1000/i/7fe54a31e048230edcf60cd2dfbc4de79e8cd2a869fbb4a9dc8454a1c927ae8b/riccardo-riggio-studio-visual-identity-icelf-16.gif" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/b8211f4ac215c39ca9378491a39bb8ec93d090901b317c93a57c0f55d9528060/riccardo-riggio-studio-visual-identity-icelf-23.jpg" data-mid="219780607" border="0" src="https://freight.cargo.site/w/1000/i/b8211f4ac215c39ca9378491a39bb8ec93d090901b317c93a57c0f55d9528060/riccardo-riggio-studio-visual-identity-icelf-23.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/202edcd1970775881d8096c3e60f536b7036a8c8232c75d5e3bdeb5c920aae45/riccardo-riggio-studio-visual-identity-icelf-24.gif" data-mid="219780608" border="0" src="https://freight.cargo.site/w/1000/i/202edcd1970775881d8096c3e60f536b7036a8c8232c75d5e3bdeb5c920aae45/riccardo-riggio-studio-visual-identity-icelf-24.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/0ed8b757a34ad7f389e110e588e7c164b308ed4a6414dbaa3ea2935288667f14/riccardo-riggio-studio-visual-identity-icelf-25.jpg" data-mid="219780609" border="0" src="https://freight.cargo.site/w/1000/i/0ed8b757a34ad7f389e110e588e7c164b308ed4a6414dbaa3ea2935288667f14/riccardo-riggio-studio-visual-identity-icelf-25.jpg" /> I designed also the deluxe packaging edition&nbsp;which contains, in addition to the vinyl, a 100x70 poster with over 80 dedications and reflections from fans who have written down what ICELF has meant to them. The deluxe edition also includes a tote bag, stickers, a T-shirt and a photo poster of the burning X. <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/d2ddc174d73f86ff5e9c07fdab754ab8ca2b00863be8c8c47003c98bdc473413/riccardo-riggio-studio-visual-identity-icelf-1.jpg" data-mid="219780586" border="0" src="https://freight.cargo.site/w/1000/i/d2ddc174d73f86ff5e9c07fdab754ab8ca2b00863be8c8c47003c98bdc473413/riccardo-riggio-studio-visual-identity-icelf-1.jpg" /> BACKSTAGE <img width="640" height="1138" width_o="640" height_o="1138" data-src="https://freight.cargo.site/t/original/i/66366e6146fb76dcbbd117381f8ff3d731c4c38c982502a64fff34990eca16bb/riccardo-riggio-studio-visual-identity-icelf-8.gif" data-mid="219780593" border="0" src="https://freight.cargo.site/w/640/i/66366e6146fb76dcbbd117381f8ff3d731c4c38c982502a64fff34990eca16bb/riccardo-riggio-studio-visual-identity-icelf-8.gif" /> <img width="600" height="1067" width_o="600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/a59224a77afad2641026cd67d749503b327243707f7dafccac85fdc19e0df42f/riccardo-riggio-studio-visual-identity-icelf-11.gif" data-mid="219780594" border="0" src="https://freight.cargo.site/w/600/i/a59224a77afad2641026cd67d749503b327243707f7dafccac85fdc19e0df42f/riccardo-riggio-studio-visual-identity-icelf-11.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/171a5d24861c3837bfd9526cef43e39992af56efd0c9ba763e251c58f38db27c/riccardo-riggio-studio-visual-identity-icelf-12.jpg" data-mid="219780596" border="0" src="https://freight.cargo.site/w/1000/i/171a5d24861c3837bfd9526cef43e39992af56efd0c9ba763e251c58f38db27c/riccardo-riggio-studio-visual-identity-icelf-12.jpg" /> <img width="600" height="1067" width_o="600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/168dfaa3ee1855a705793d0578be29109538b9e1dd540395c1abb2357fad86c2/riccardo-riggio-studio-visual-identity-icelf-13.gif" data-mid="219780597" border="0" src="https://freight.cargo.site/w/600/i/168dfaa3ee1855a705793d0578be29109538b9e1dd540395c1abb2357fad86c2/riccardo-riggio-studio-visual-identity-icelf-13.gif" /> CREDITSLP photography by: Giorgio BignardiDigipack photography by: Daniele Coppa Backstage videos by: Tiziano Regosini PREVIOUS NEXT